About Communication And Press Releases

Communication is a crucial human way of informing and staying connected. There are various communication channels such as news, press releases, writing and blogging among many others. All major companies and organizations rely on media to channel their report and statements to the public and their employees, but, without the great PR and an excellent press release channel this targeted audiences might miss out.

A great story or an impressive press statement begins with a great writer, a person who can articulate the thoughts and turn them into a great piece of writing. This written article must be precise in a way that the audience gets the message direct and must be delivered in the simplest of words to a greater audience.

The Purposes of Spreading Information in a Company Setup.

· The first reason as we have seen from above is to communicate and inform whereby news and press briefings are of great importance in achieving this. A company might need to hire new staff, and they always rely on getting the word out there or even when they want to inform of managerial or personnel changes in the company.

· The other purpose is to advertise products and services of any given entity. The proper channel can ensure that an organization goes global by posting and availing the adverts on worldwide platform where everyone can learn about them

· The other is to create great public rapport. Publicly traded companies and those that intend to gain public trust, opt to have their affairs addressed carefully and openly to the public. This is significantly done through a press release by the company’s organization hence safeguarding the company’s image.

Information spread is what stock markets relay on as any news can mean a change in the share prices, it is, therefore, essential that a company hires a firm to deal with this channel of communication. PR officers are tasked with the maintenance of a tremendous public relations between workers and the clients, but without a dedicated channel to get the information right, things could go wayward.


Whenever one is looking to hire a great press release firm, ensure that you go for those that have an experience at it and will offer you the best. Matters such as the audience range of their services should be considered, how extensive or how fast can they get things done for you. A company’s brand and image rely a lot on the press release, and therefore only the best can be trusted with it.

PR, Marketing and the Downsides of Authenticity, Engagement and Empowerment

In the worlds of public relations and marketing you hear quite a bit about relevance, value, authenticity connection, community, relevance, empowerment, simplicity engagement and purpose. An impressive list and all are important words to keep in mind. But these are all words that are being overused to the point of irrelevance. It’s great to say you need to be authentic and connect with your audience, but simply using that verbiage is not enough. The trick here is that you truly do need to connect, which means you have to give your marketing messages thought and view your message from the point of view of the consumer. I recently read that for brands to be effective they need to address a number of issues including entertainment, information, utility, rewards and recognition. These are all important but without relevance and context, you’re not going to get far.

Whether you’re launching a PR, social media or marketing campaign, your goal is to connect with your audience and to do so effectively you need to be creative. But more than that you need know your audience, understand their needs and speak to your target market’s issues. You need to address the problems that nag at them or keep them up at night. That’s why when crafting your marketing public relations message, you want to know your market well enough to offer relevant content within the right context.

Generally there is a vast chasm between what drives marketers and consumers; each has different needs and objectives. The marketer wants to land the consumer as a client. The consumer wants to fill a need or solve a problem. Consumers don’t care about you as a marketer unless you give them a compelling reason to do so. And the only way marketers can do that is to think like consumers. Here is where the disconnect comes in; marketers generally work backwards. Their starting point is their product or service. They then try to fill in the dots that will lead consumers to become clients. They should in fact start from the point of view of the client and work from there to figure out what the client needs, worries about or longs for, as well as what he or she reads, watches, and listens to. It is only then that a business owner or marketer can develop a succinct, successful message.

Without a message that connects with your audience it won’t mater what media platforms you’re utilizing. Your message drives your medium. Don’t feign authenticity. Don’t try to fool your audience into believing that what you’re selling is what they need. Yes you want to emphasize relevance, value, authenticity, connection, community, relevance, empowerment, simplicity engagement and purpose, but (and here’s the kicker) you want to do so in an authentic relevant way.

Copyright © Anthony Mora 2012

Top 12 Tips on Writing a Press Release

A press release is the standard way to alert the media, and increasingly, the online public, about what you are doing or selling.

The press release (PR) forms part of the public relations artillery and should be used wisely. Though mostly written and distributed by public relations professionals, you too can competently write your own PRs, if you keep the following 12 key points in mind.

Think of the 5 ‘Ws’

The PR mantra is WWWWW. Before you do anything, think Who, What, When, Where and Why. Fail to include this vital information, and it’s a total waste of time.

The golden first paragraph

This is your chance to grab the media’s attention, so make it punchy. The first, short paragraph should announce the ‘5 ‘W’s’ and the rest of the PR will expand upon it.


We call it the ‘news’ because it is ‘new.’ What makes your story press-worthy? What is new about what you are doing? Is there new research? The media love stories about anything that is the biggest, smallest, fastest, world’s first or most exciting. Think of all the ways your story is new, include them, and back up your claims.


A PR should never, ever be longer than two pages of A4 paper. One page is ideal. Keep the font neutral and the layout clear – line spacing of 1.5 is best.


Always include your contact details at the bottom of the PR. That’s your full name, phone number, mobile, and email address.

Personal touch

Include a quotation which communicates your key messages in a lively way. Sound ‘thrilled’ or ‘excited’ about what you are announcing. If it’s not really interesting or exciting news, you shouldn’t bother the press with it.

Proofread, proofread, proofread

It is unacceptable to send out a PR full of grammatical errors. Get someone else to proofread it, then print it out and proofread it again.

Tell them about it

When emailing your PR, include it clearly in the main body of your email. The media probably won’t bother opening your word document attachment.


There is a very fine line between spin and being downright misleading. Go for an attention grabbing headline, but don’t lie or over-hype your story. Also, NEVER USE CAPITALS AS IT WILL ONLY ANNOY PEOPLE.

Write for the task in hand

Your PR is not a submission for a prose writing competition. Keep it clear, informative, and as factual as possible. Have fun with the headline, but don’t overuse fluff words in the main body of the release.

It is not a sales pitch

Refrain from ‘sales speak’; this is not the place. A PR serves to inform the media about a newsworthy event, not flog a product like in an advert.

Use press releases wisely

Expanding your home office into a purpose built garden shed may be big news in your family, but probably less so on the global stage. Put out strong stories and get a good name for yourself. Put out the rubbish. Remember that it’s your reputation that will be at stake.